Rutland Area Prevention Coalition
Rutland Area Prevention Coalition


Have a Safe and Sober 2017 Prom

Academics, Athletics, and Alcohol

~You Get to Choose What's Important to You~

CounterBalance ~

Vermont Department of Health


CounterBalance launched in 2014 with one overarching goal: to counter the tobacco industry’s influence in the retail environment and its impact on Vermont’s youth.


Retail stores are the primary place where tobacco companies recruit new users, nearly 90% of whom are underage youth. In fact, according to their own internal documents, tobacco companies try to attract new, young smokers by targeting stores near schools and playgrounds.


Currently CounterBalance is working to raise awareness about the dangers of flavored tobacco products. The tobacco industry uses candy flavors and colorful packaging to make e-cigarettes, little cigars, and chew seem more appealing. In fact, two-thirds of tobacco-using youth said they use these products because they come in flavors they like.


Interested in getting involved? For more resources and information, visit
For more information about Flavored Tobacco Products' influence on VT youth, click on the file Flavored Tobacco Facts.
Adobe Acrobat document [145.8 KB]

Parent Up ~ Vermont Department of Health

Parents Are the #1 Influence!
All Teens Are At Risk!
Teens Speak Up!
Know the Signs!

Where to Find Us:

Rutland Area Prevention Coalition

45 Union Street, Suite 1
Rutland, VT 05701

Phone: (802) 775-4199



Visit PegTV Channel 15 (choose Video on Demand, PegTV Channel 15-Talk Shows) to watch episodes of "The RAP Spot," a monthly program highlighting the good work of our community partners and their efforts to reduce substance abuse in Rutland County.


Check out our latest episode here:

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